How to Write an Effective Blog
A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.
A blog or a weblog, is a journal that is frequently updated and intended for general public consumption.
What to Write an effective blog?
Blog consists of a Title, Body, Permalink and the Post date.
A blog entry optionally includes the following:
- Title, the main title, or headline, of the post.
- Body, main content of the post.
- Permalink, the URL of the full, individual article.
- Post Date, date and time the post was published.
- Categories (or tags) - subjects that the entry discusses.
- Trackback and or pingback - links to other sites that refer to the entry.
Blog Should Contain:
Before you begin blog writing, consider the following points:
- Ideas – Ideas are the stuff of which messages are made.
- Organization – Ordering ideas logically so that they make sense.
- Voice – Voice is tone and style that you consciously choose to suit the target audience.
- Word Choice – Word choice is finding the perfect word to convey the message in an effective manner.
- Sentence Fluency – Sentence fluency is to make the reading move with pace, flow, and rhythm.
- Presentation – Presentation is the preparation of the written message in a way that attracts readers attention.
While writing a blog…
Write with the reader in mind.
Remember WIIFM- What’s In It For Me ? Your reader will read your post Looking for what’s in it for them.
Style should be direct & crispy…
Write like you’re speaking to your friend…or to yourself! Just, get to the point quickly.
Keep in mind the 5 W’s in the first paragraph: who, what, why, when and where.
Publishing short posts more frequently, is better, than publishing lengthy articles every few weeks.
This will help you stay on course, and the search engines will love your blog.
Short sentences, only one concept per sentence.
No double speak or jargon; not more than one idea in one sentence as you don’t want to confuse the reader.
Spoon feed them.
Use commas and dashes liberally.
To sum up...
The basic guidelines for blog writing are:
Keep your copy lively, factual, tight, clear, short and search engine optimized.