Technical Concepts of Content Writing
A content is simply point out the term "Communication through words".
Difference b/w Content & Speach:
Content and speech are not the same terms, we can differentiate both terms as following,
Content:
🔸 One-way flow
🔸 Instructive
🔸 Has a flow of thoughts
Speach:
🔸 Two ways or more
🔸 Goes with the flow
🔸 Random/Unorganized
Pillars of Content Writing:
Content Writing Conceptshas following main pillars,
Editorial:
🔸 Language
🔸 Grammer
🔸 Vocabulary
Tone/Style:
🔸 Professional
🔸 Corporate like
🔸 Flowery
Creativity:
🔸 Level of Vocabulary
🔸 Targeted audience
🔸 Flowery
Client Brief:
🔸 Level of Vocabulary
🔸 Targeted audience
Understanding Creativity:
To understand what is creativity and to make our content creative, we can follow these steps,
Corporate/Professional Writing( e.g. Website Content Writing)
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Creativity with JARGONS and not adjectives
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Stating FACTS than fluff
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Creativity with PRESENTATION than words
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Example
Article Writing ( eg. CWD, Rolex):
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Creative in the beginning – ENGAGING rather than mundane
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Keeping it INTERACTIVE ​
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UNIQUE/FRESH Vs TRITE
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Usage of QUOTATIONS (and molding them)
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Example
Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter)​:
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Be OBJECT-ORIENTED than language-oriented
🔸Know your TARGET AUDIENCE​
🔸Understand the CONTEXT of language​
🔸Use REFERENCE POINTS to benchmark content
🔸Check TONALITY – Formal/ Informal
🔸Play in LANGUAGE
Types of Content Writing:
🔸 Do-it-Yourself
🔸 Article
🔸 Blog
🔸 Informative
🔸 Sales Copy
🔸 Description of Products/Services
