What is Content Marketing (SEO/SMO Writing)

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

"Marketing is impossible without great content"

• Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.​

Forms of Marketing:

• Social media marketing: Content marketing strategy comes before your social media strategy.
• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues readers care about, not their business.
• PPC: For PPC to work, you need great content behind it.
• Inbound marketing: Content is key to driving inbound traffic and leads.
• Content strategy: Content strategy is part of most content marketing strategies.

What is a Search Marketing?

Search marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily.

Two types of search marketing:

      🔸 SEM
      🔸 SEO  

Search Engine Marketing (SEM):

Search Engine Marketing (SEM) is a form of internet advertising utilizing search engine results to promote brands and websites.

• It is a paid media where advertisers bid of specific search keywords that when typed in, their ads are shown.

Search Engine Optimization (SEO):

Search engine optimization (SEO) is the process of improving your website and content so that it is visible to search engines.

• Website SEO aims to make the information & services that your organization provide deemed most relevant (by the search engine) to match the keywords that their users are searching for.

SEM terminologies:

• PPC – Pay Per Click
• CPC – Cost per Click
• Creative – Heading and description of search ad.
• SERP – Search Engine Results Page.
• CTR% - Click through Rate (as a percentage).
• Impressions – The number of times your ad is shown.
• Google Content Network – Display banner ads outside of Google​.
• Rank/ Position – The position your ad is shown when a keyword is searched (1 through 8 for page 1)​.
• Quality score – A ranking Google gives your ad based on its CTR, relevance to the keyword & the landing page’s relevance & other factors.​