How to Write an Effective Blog

A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.​

• A blog or a weblog, is a journal that is frequently updated and intended for general public consumption.

What to Write an effective blog?

Blog consists of a Title, Body, Permalink and the Post date.

• Title, the main title, or headline, of the post.
• Body, main content of the post.
• Permalink, the URL of the full, individual article.
• Post Date, date and time the post was published.

A blog entry optionally includes the following:

• Comments
• Categories (or tags) - subjects that the entry discusses.
• Trackback and or pingback - links to other sites that refer to the entry.

Blog Should Contain:

Before you begin blog writing, consider the following points:

• Ideas – Ideas are the stuff of which messages are made.
• Organization – Ordering ideas logically so that they make sense.
• Voice – Voice is tone and style that you consciously choose to suit the target audience.
• Word Choice – Word choice is finding the perfect word to convey the message in an effective manner.
• Sentence Fluency – Sentence fluency is to make the reading move with pace, flow, and rhythm.
• Presentation – Presentation is the preparation of the written message in a way that attracts readers attention.

While writing a blog…

• Write with the reader in mind.
• Remember WIIFM- What’s In It For Me ? Your reader will read your post Looking for what’s in it for them.

Style should be direct & crispy…

• Write like you’re speaking to your friend…or to yourself! Just, get to the point quickly.
• Keep in mind the 5 W’s in the first paragraph: who, what, why, when and where.
• Publishing short posts more frequently, is better, than publishing lengthy articles every few weeks.

Use keywords...

• This will help you stay on course, and the search engines will love your blog.

Write clearly...

• Short sentences, only one concept per sentence.
• No double speak or jargon; not more than one idea in one sentence as you don’t want to confuse the reader.
• Spoon feed them.
• Use commas and dashes liberally.

To sum up...

The basic guidelines for blog writing are:

• Keep your copy lively, factual, tight, clear, short and search engine optimized.