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How to Write an Effective Blog

A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.​

  • A blog or a weblog, is a journal that is frequently updated and intended for general public consumption.

What to Write an effective blog?

Blog consists of a Title, Body, Permalink and the Post date.

  • Title, the main title, or headline, of the post.
  • Body, main content of the post.
  • Permalink, the URL of the full, individual article.
  • Post Date, date and time the post was published.
A blog entry optionally includes the following:
  • Comments
  • Categories (or tags) - subjects that the entry discusses.
  • Trackback and or pingback - links to other sites that refer to the entry.

Blog Should Contain:

Before you begin blog writing, consider the following points:

  • Ideas – Ideas are the stuff of which messages are made.
  • Organization – Ordering ideas logically so that they make sense.
  • Voice – Voice is tone and style that you consciously choose to suit the target audience.
  • Word Choice – Word choice is finding the perfect word to convey the message in an effective manner.
  • Sentence Fluency – Sentence fluency is to make the reading move with pace, flow, and rhythm.
  • Presentation – Presentation is the preparation of the written message in a way that attracts readers attention.
While writing a blog…
  • Write with the reader in mind.
  • Remember WIIFM- What’s In It For Me ? Your reader will read your post Looking for what’s in it for them.
Style should be direct & crispy…
  • Write like you’re speaking to your friend…or to yourself! Just, get to the point quickly.
  • Keep in mind the 5 W’s in the first paragraph: who, what, why, when and where.
  • Publishing short posts more frequently, is better, than publishing lengthy articles every few weeks.
Use keywords...
  • This will help you stay on course, and the search engines will love your blog.
Write clearly...
  • Short sentences, only one concept per sentence.
  • No double speak or jargon; not more than one idea in one sentence as you don’t want to confuse the reader.
  • Spoon feed them.
  • Use commas and dashes liberally.
To sum up...

The basic guidelines for blog writing are:

  • Keep your copy lively, factual, tight, clear, short and search engine optimized.